The ultimate superpower?

Yeah - this is the big one. That's what I think anyway.

Its not an easy one. Its something that we as parents actively try and fight as our kids grow up .. they throw every trick in the book at us, and in our haste make our own lives more peaceful we (mostly) defeat them at every term.

Persuasion. 

The ability to get someone else to see your point of view - to commit to something you want, to support your cause, to change someones actions, their beliefs, their convictions.

Told you it was a biggie.

Imagine if your child - from an early age - is taught to nurture the art of persuasion. To refine it, to embrace it .. to recognize when they are being persuaded. And to objectively assess and act on that knowledge.

There have been a great many books written on the art of persuasion - from pure psychology to marketing. The psychology philosophical professions have studied it for eons. There is a massive amount of material out there on it.

Fraudsters, charlatans, beggars, magicians, politicians, lawyers, preachers, salesfolk (bless their souls), Nigerian princes, financial advisers, and every single company that has ever placed an advertisement are all in the game of persuasion. We are all bombarded with psychological tricks every day - tricks that are supremely clever and designed to take advantage of the way our brain has developed, the way we are pre-disposed to act under certain pressures and conditions.

Maybe its time to turn the tables.

Maybe its time to arm our kids with at least the chance to recognize what they are going to face their whole life.

Maybe its time to sum up the core elements and come up with some simple hacks that we can teach our kids to get better at influencing others, and to be in control when they are being persuaded.

These hacks will be forthcoming over the next couple of months, and will be put into an eBook and probably a series of emails designed like a mini course - with activities, case studies, homework (did you even know that reading a blog could result in that?!?!?) to reinforce the central ideas, and to begin the practice of mastering the valuable skill of persuasion.

Sign up to our eMail digest to make sure you don't miss out on these. Its going to be a wild and interesting ride.